In today’s fast-paced eCommerce world, creating a flexible, visually appealing, and easy-to-navigate store is crucial. Shopify’s section-based design allows store owners to build and customize their websites without needing extensive coding knowledge. But what exactly are Shopify sections, and why are they essential for a successful online store?

In this guide, we’ll dive into what Shopify sections are, the different types available, and how you can use them to improve the shopping experience for your customers. Whether you’re new to Shopify or looking to enhance your store, understanding sections can be a game-changer for your business.

Shopify sections are modular, customizable building blocks that allow you to create and arrange different elements on your site’s pages. They enable you to add, remove, and rearrange parts of your store’s layout with ease, providing the ultimate flexibility in design. Unlike rigid templates, sections let you tailor each page to suit your brand’s unique look and feel.

In Shopify, sections are typically used on the homepage by default, but with 

, they’re now available for all pages, allowing more control over the entire storefront experience. This modular approach means you can create a custom design without needing to code, making it easy to experiment with different layouts and styles.

Sections are at the heart of what makes Shopify one of the most user-friendly and adaptable eCommerce platforms. Here’s why they’re so important:

: Sections allow you to customize your store’s layout and design easily. Want a different look for your product pages than for your homepage? With sections, it’s a breeze to tailor each page uniquely.

: Drag-and-drop functionality means even beginners can set up and modify their store layout. This allows you to make changes on the go without relying on developers or coding knowledge.

: A well-organized, visually appealing store layout helps guide customers through the shopping process. By strategically placing sections like product showcases, testimonials, and FAQs, you can create a smooth and engaging user journey.

: Shopify sections load dynamically, which can help improve your store’s loading speed. Faster loading times contribute to better SEO and a more enjoyable user experience, both of which can boost conversions.

: Since sections are easy to add and remove, you can test different layouts, promotions, or featured products without making major changes to your entire store.

Types of Shopify Sections and Their Purpose

Here’s a look at some essential types of Shopify sections that can help enhance your store’s layout and functionality:

The hero banner is usually the first thing visitors see on your homepage. It’s a large, visually impactful section that showcases your brand message, seasonal offers, or a featured product. A strong hero banner grabs attention and sets the tone for your brand.

Product grids and carousels are popular for showcasing collections or featured items. These sections allow you to display multiple products in an organized and visually appealing way, encouraging customers to explore more of your offerings. Carousels, in particular, are useful for highlighting bestsellers or seasonal items.

Social proof is critical in online shopping, and testimonials or reviews build trust with potential customers. Adding a testimonial section allows you to display customer reviews and testimonials, boosting credibility and encouraging new customers to make a purchase.

An FAQ section can save time for both you and your customers by addressing common questions about shipping, returns, product care, and more. This section is a valuable addition that improves the customer experience and reduces the need for customer support interactions.

Image galleries or lookbooks are ideal for visually-driven brands, especially in fashion, design, and lifestyle industries. These sections let you show products in a real-world context, helping customers envision how they might use or wear them.

An “About Us” section is your opportunity to tell your brand story and connect with customers on a personal level. This is particularly valuable for small and unique brands that want to create a loyal customer base. You can include a photo, mission statement, or team introduction to make your brand more relatable.

A marquee section refers to a horizontally scrolling or moving text or image area that continuously loops across the screen, typically used to highlight important announcements, promotions, or featured products. This section can be a dynamic way to capture attention, adding visual movement to a webpage while conveying essential information.

A Recently Viewed section displays products that a customer has previously viewed during their visit. It serves as a personalized reminder, helping users easily find and revisit items they’ve shown interest in without having to search again. This feature is particularly useful on larger stores where customers might browse multiple products before deciding on a purchase.

Tips for Using Shopify Sections Effectively

: Too many sections can overwhelm visitors. Choose the most relevant sections for your homepage and product pages, and avoid clutter by focusing on those that add the most value.

: Place your hero banner and featured products at the top, as these are often what customers look for first. Save FAQ sections and additional content for further down the page.

: Consistency in design, color, and font across sections creates a cohesive look that reinforces your brand identity. Stick to a consistent color palette and font style to make your store look professional.

: Crisp, high-quality images can make or break your section design. Invest in good photography or high-quality stock images to make each section visually appealing.

: Don’t be afraid to test different section layouts to see what works best for your audience. Shopify’s easy customization means you can switch things up quickly and see the impact on engagement and sales.

 Can Help You Build the Perfect Shopify Store

At SS&T, we provide a wide range of pre-designed Shopify sections and templates to help you set up your store quickly and professionally. Our sections are crafted with functionality and aesthetics in mind, so you can easily find what you need, whether it’s a product showcase, testimonial, FAQ, or hero banner.

Our sections are also fully customizable, allowing you to match them to your brand’s style effortlessly. Plus, they’re built with speed and SEO in mind, so you get a store that not only looks great but also performs well.

Using Shopify sections allows you to create a dynamic, customer-friendly store without the need for a developer. With SS&T’s ready-made sections and templates, you can take your store’s design and functionality to the next level, helping you attract more customers and increase conversions.

Whether you’re just starting out or looking to give your store a fresh look, 

 of Shopify sections and templates today and see how easy it is to build a stunning online store!

The Ultimate Guide to Shopify Sections and Why They Matter

 includes many innovations and updates aimed at improving the user experience for both store owners and developers on the Shopify platform.

Up to 2000 variants per product are now supported thanks to the new GraphQL product API, which greatly expands the possibilities for creating more complex product catalogs.


❗️ Nothing has changed with the number of product options. It is still possible to have only 3 product options, e.g. size, color, style.


now offers even more ways to customize the checkout process, including extensions to the Thank You and Order Status pages. This gives merchants and developers the ability to customize the look and feel of these pages.


Introduction of Shopify Magic, artificial intelligence-based tools including image editing and automated content creation capabilities to improve product descriptions and speed page creation.


❗️ Still Shopify Magic doesn't show up in my test stores or in customer stores. I think they have a very limited number of users so far.


A free subscription management app directly from the Shopify admin, allowing users to modify or skip subscription orders, improving customer interaction and lifecycle.


New features to improve engagement with business customers in Shopify Plus, including support for sales reps and the ability to create unique discounts exclusively for B2B orders.


New web performance dashboard to track and optimize storefront performance based on key web acceleration metrics. Shopify's infrastructure has improved by 35% and the number of global access points has expanded.


Including the ability for customers to save payment methods to expedite future purchases and automatic updating of outdated card details, which encourages successful transactions.

Shopify Editions Winter 2024

The launch of Shopify 2.0 marks a significant milestone in Shopify ecosystem. But what exactly are Shopify 2.0 themes, and how do they revolutionize the way we build and manage online stores?

More options to customize your store without having to tamper with code.

From GitHub integration to improved CLI, development is easier and more efficient.

Improved design and functionality for mobile users.

Moved from .liquid templates to JSON, allowing for dynamic sections.

Sites on 2.0 themes load faster than 1.0 themes.

❗️If you have a 1.0 theme, upgrade to 2.0 sooner rather than later.


What is Shopify 2.0?

Moving product descriptions can be a good solution to customize your store. For example, if you don't want to have a lot of content in the right column.

This section allows you to insert liquid code. We need it to display the description.

Liquid is a templating engine that is used to create dynamic web pages. It is developed by Shopify and is mainly used in their e-commerce platform.

The main goal of Liquid is to provide flexibility and convenience for developers to create customizable templates that can display different content depending on the context or user data.

We will use the following piece of code to display the product:

<div class=«page-width»>
{{ product.description }}
</div>

How to move product description in Shopify?

In the dynamic world of e-commerce, staying ahead of technological advancements is key to success. The launch of Shopify 2.0 marks a significant milestone in this journey. But what exactly are Shopify 2.0 themes, and how do they revolutionize the way we build and manage online stores?

Shopify has long been a favored platform for businesses looking to establish or expand their online presence. Traditional Shopify themes offered a foundation for building user-friendly e-commerce sites. However, as digital commerce evolved, the need for more flexible, customizable, and powerful themes became evident.

Shopify 2.0 Themes represent a significant leap forward. They are designed to offer enhanced customization options, greater control over site layout, and improved performance.

Here’s a closer look at their key features:

 Unlike previous versions where sections were limited to the homepage, Shopify 2.0 allows users to add custom sections on any page. This means more freedom in designing unique and engaging layouts for your online store.

 Shopify 2.0 themes are optimized for speed and efficiency. Faster load times not only improve user experience but also positively impact search engine rankings.

 The new themes are more adaptable, allowing for easier updates and changes. This flexibility is crucial for businesses that need to stay agile and responsive to market trends.

 With improved navigation and user interfaces, Shopify 2.0 themes make it simpler for customers to browse and shop, leading to better conversion rates.

Transitioning to Shopify 2.0 themes can seem daunting, but it doesn’t have to be. 

 (Shopify Sections & Templates) is your ideal partner in this transition. We offer a range of Shopify 2.0-ready templates that are not only visually stunning but also packed with all the new functionalities. Whether you’re starting a new store or upgrading an existing one, 

 templates are designed to maximize the potential of Shopify 2.0, ensuring a seamless and successful online store experience.

 Sections, which are customizable content blocks, were limited primarily to the homepage. This meant that customization and layout flexibility were restricted on other pages.

, allowing merchants to use sections on all pages, not just the homepage. This offers unparalleled flexibility in customizing the layout of any page on the site.

 Customization in 1.0 themes often required more hands-on coding, which could be a barrier for users without technical expertise.

 The 2.0 themes provide a more intuitive and user-friendly customization experience, reducing the need for extensive coding. This makes it easier for store owners to make changes and updates themselves.

 While they were functional, 1.0 themes weren’t specifically optimized for performance and speed.

 The new themes are optimized for better performance, offering faster load times, which is crucial for improving user experience and SEO.

 Integrating apps often required manual code changes, which could lead to complications and potential issues during updates.

 Shopify 2.0 themes offer improved app integration capabilities. Apps can now be added or removed without modifying the theme code, thanks to app blocks and app embeds.

 Limited support for metadata and custom fields, often requiring third-party apps or custom development for advanced features.

 Enhanced support for metadata and custom fields, allowing for more detailed product information and customization without needing additional plugins.

 Limited to a set number of templates for product pages and other content.

 Offers the ability to create and assign multiple templates for products and other content types, giving store owners more control over the look and feel of their store.

 Updating themes could be cumbersome, and developers had to work within certain constraints.

 Shopify 2.0 introduced new developer tools, making it easier for developers to build and maintain themes. Theme updates are also easier to manage, reducing the risk of losing customizations.

Shopify 2.0 themes are more than just a cosmetic upgrade they represent a fundamental shift in how e-commerce sites are built and managed. With enhanced customization, improved performance, and user-centric design, they offer a significant advantage in the competitive online marketplace. As e-commerce continues to evolve, staying updated with platforms like Shopify 2.0 is crucial.

, the transition is not just easy. It’s a smart business move!

Welcome to the future of e-commerce, powered by Shopify 2.0 themes. The best time to open a Shopify store is now!